News and events

As CEO Earl Evans says, “The No. 1 thing that can be a firm’s biggest strength or weakness is communication.” Our National Marketing team won the top industry ranking for both marketing support to our advisors and consumer advertising across all boutiques, regional independents, national independents and bank-owned firms.

Clearly, we are doing a solid job of keeping our advisors informed. They appreciate communication from management at all levels and the road shows we hold every three months to present corporate changes. Even when a road show isn’t in town, Macquarie advisors feel connected. Our CEO, Earl Evans, holds a conference call every week. Our risk management group sends tips via email to keep them well informed.

Communicating frequently and on a national scale will continue to be a priority for us. We have held two national conferences in 2010 and 2011 and we have plans to hold another in 2012.

Macquarie Private Wealth leads the pack in our adoption of social media. We established an in-house social media committee in January 2011 and believe technology plays a huge part in our business. As Investment Executive wrote in the Brokerage Report Card issue, “Macquarie has developed what many in the financial services industry consider to be the gold standard for social media platforms. The firm has developed a one-stop hub on which an advisor can choose pre-approved links to news items that can be disseminated to clients via the advisor’s social media page.” This prevents our advisors from having to go through ten compliance officers, allowing them to inform their clients and generate buzz for events.

One of our advisors stated in the report, “This firm has uncompromising ethics. Our culture is compliance-driven and not sales-driven. Macquarie takes the toughest standards around the world and creates a general policy that is stricter than any one country’s policies.”

Our advisors appreciate that we have policies in place to ensure producing branch managers put the needs of advisors before their own. Branch managers are prohibited from taking new leads into the office, taking over the book of a retiring advisor, and allocating portions of initial public offerings. Says CEO Earl Evans, “That would be like putting Dracula in charge of a blood bank.”