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As CEO Earl Evans says, “The No. 1 thing that can be a firm’s biggest strength or weakness is communication.” Our National Marketing team won the top industry ranking for both marketing support to our advisors and consumer advertising across all boutiques, regional independents, national independents and bank-owned firms.

Clearly, we are doing a solid job of keeping our advisors informed. They appreciate communication from management at all levels and the road shows we hold every three months to present corporate changes. Even when a road show isn’t in town, Macquarie advisors feel connected. Our CEO, Earl Evans, holds a conference call every week. Our risk management group sends tips via email to keep them well informed.

Communicating frequently and on a national scale will continue to be a priority for us. We have held two national conferences in 2010 and 2011 and we have plans to hold another in 2012.

Macquarie Private Wealth leads the pack in our adoption of social media. We established an in-house social media committee in January 2011 and believe technology plays a huge part in our business. As Investment Executive wrote in the Brokerage Report Card issue, “Macquarie has developed what many in the financial services industry consider to be the gold standard for social media platforms. The firm has developed a one-stop hub on which an advisor can choose pre-approved links to news items that can be disseminated to clients via the advisor’s social media page.” This prevents our advisors from having to go through ten compliance officers, allowing them to inform their clients and generate buzz for events.

One of our advisors stated in the report, “This firm has uncompromising ethics. Our culture is compliance-driven and not sales-driven. Macquarie takes the toughest standards around the world and creates a general policy that is stricter than any one country’s policies.”

Our advisors appreciate that we have policies in place to ensure producing branch managers put the needs of advisors before their own. Branch managers are prohibited from taking new leads into the office, taking over the book of a retiring advisor, and allocating portions of initial public offerings. Says CEO Earl Evans, “That would be like putting Dracula in charge of a blood bank.”

Our improvements in retirement-related categories received positive feedback. There is great support in the form of research materials and a Q&A hotline.

At Macquarie, you won’t find any pressure to offer certain products or services. Nor do we expect you to conform to a particular business model. All you will find here is the freedom and support you need to meet and exceed your clients’ needs. That’s the one thing we demand of all our advisors — a focus on placing their clients’ needs first. Your clients deserve unbiased financial advice and customized solutions: you deserve a company that allows you to provide them.

At this point in your career, we trust you know which business model best suits you and your clients. Whether you focus on wealth management, wealth creation, or a combination of the two, we have the resources you need to succeed:

• Access to award-winning research
• Public venture capital participation
• Capital markets deal flow through Macquarie Capital Markets Canada Ltd.
• FASTDesk daily market commentary and sales ideas
• Managed Portfolios, our leading-edge discretionary portfolio management program
• In-house fixed income expertise
• Open architecture separately managed accounts platform
• Insurance^† platform with estate planning support

In-house branding and communications specialists at Macquarie Integrated Marketing are dedicated to helping you grow your business through marketing activities such as direct mail campaigns; media appearances; brochure, website and collateral creation; and innovative client appreciation events.

As part of the Macquarie Group Limited, we are in an enviable position in the industry: we can offer our advisors the resources and stability of one of the world’s largest and most diverse financial companies while maintaining our independent, entrepreneurial culture. Macquarie Private Wealth truly combines the best of both worlds, blending the flexibility and idea sharing of an investment boutique with the backing and benefits of a global force. At Macquarie Private Wealth, we focus on possibilities and opportunities to give you the best outcome possible.

At Macquarie Private Wealth, Investment Advisors are compensated for their level of business, not the products they recommend. We use a simple, unbiased compensation model for all advisors that includes a full benefits program. As well, we offer a competitive transition package customized to recognize the value that each Investment Advisor brings to the firm.

We understand that transitioning from one firm to another is difficult. Accordingly, we do everything we can to make the move simpler for you and your clients. To help you financially, we offer forgivable loans, bonus payments on achievement of AUM and production targets, credit to cover transfer fees, and a guaranteed payout during transition.

On the administrative side, our SWAT team dedicates themselves to handling all aspects of your transition. We create personalized client packages to make it easier for you to get in touch with your clients quickly and we will waive their RRSP fees for the first year to give them that added incentive to join you.

On the topic of transition, Macquarie Private Wealth’s Professional Retirement Option (PRO) Plan will interest those nearing the close of their career. With our PRO Plan, we will help you fully realize the value of what you have built through deal brokering and financing support services. You’ve worked hard to build your business: we’ll do our best to help you get the fair market price you deserve.